White Claw has joined forces with London-based nail company Nails.INC to address the issue of opening a can without damaging one’s nails. Together, they have introduced the ‘Claw Saver Set,’ featuring four nail polish colors inspired by White Claw, accompanying nail stickers, and the innovative Claw Saver tool.
The Claw Saver tool is specially designed to facilitate the opening of a can without causing damage to one’s nails, as stated on Nails.INC’s website. The nail polish colors inspired by White Claw include Black Cherry Bliss (berry pink), Mango Tango (mango yellow), Natural Lime (lime green), and Love Very Blackberry (berry purple).
This unconventional collaboration marks White Claw’s inaugural venture into the realm of beauty.
White Claw’s foray into the beauty industry is driven by our commitment to infuse refreshing perspectives into the things people hold dear, including beauty products,” shared Lena Lewis, Senior Director and Consumer Connection Hub at White Claw, in a statement to FOX Business.
“Given the growing popularity of nail art among beauty enthusiasts, we observed a strong desire among White Claw fans to match their nail aesthetics with their favorite White Claw flavors.”
Concerns about chipping a nail while enjoying a can of seltzer have been voiced by consumers, prompting White Claw to collaborate with Nails.INC.
“We opted to collaborate with Nails.INC due to their leading position as innovators in the nail beauty category and their reputation for setting trends in color, service, and products on a global scale,” Lewis added.
Nails.INC highlighted that their nail polish is infused with a “protective, hardening biotin and retinol for the ultimate hardcore formula,” aiming to safeguard the nails of White Claw enthusiasts.
The nail polish collection is available for purchase at $23.00 on both the Nails.INC website and Amazon.com.
Thea Green, founder of Nails.INC, expressed to Women’s Wear Daily, ‘We’re constantly inspired by our customers and insights. We all share the sentiment that ‘there’s nothing worse than breaking a nail,’ which can certainly spark a variety of creative and enjoyable ideas.’
Both companies eagerly anticipate the response from fans regarding this exciting collaboration. Lena Lewis mentioned, ‘[White Claw and Nails.INC] are optimistic that enthusiasts of White Claw and beauty aficionados, in particular, will embrace and appreciate this collaboration.